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Bạn đang xem: Top Online Financial Advisors 2025: Reviews & Comparisons
For this list, we didn’t consider online advisors that match clients and advisors for comprehensive financial planning services, such as Zoe Financial or Facet Wealth. Instead, we focused on tech-driven firms where you can access an automated and personalized portfolio and consult a professional for advice when needed.
Here are our top picks for the best online financial advisors as picked by Business Insider editors in 2025.
Best Online Financial Advisors
Featured Online Advisors
SoFi Robo Investing
- No account minimum or management fees to invest
- Goal planning and automatic portfolio rebalancing
- Range of other account options across SoFi website
- SoFi offers complimentary CFP access across all accounts
- No tax-loss harvesting
- No socially responsible portfolio options
Product Details
- Promotion: None at this time.
- Consider it if: You’re new to investing and want to leave the trading decisions to professionals.
J.P. Morgan Self Directed Investing
$700 when you open and fund a J.P. Morgan Self-Directed Investing account with qualifying new money by 1/23/2025
- No minimum requirement;
- Commission-free stocks, ETFs, options, and mutual funds
- Account includes access to exclusive JP Morgan research
- Stock, mutual fund, and ETF screeners available
- Limited selection of account types
- No advanced trading platforms
Product Details
- Get up to $700 when you open and fund a J.P. Morgan Self-Directed Investing account with qualifying new money by 1/23/2025
- $700 when you fund with $250,000 or more
- $325 when you fund with $100,000-$249,999
- $150 when you fund with $25,000-$99,999
- $50 when you fund with $5,000-$24,999
- Get unlimited commission-free online stock, ETF, fixed income, and options trades when you open an account.
- $0 Online Commission trades
- Choose an account that’s right for you: General Investing, Traditional IRA or Roth IRA.
- Access our secure, easy-to-use trading experience online or through the Chase Mobile® app.
- Our powerful tools and resources are built to help you take control of your investments.
- INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE
Best for college planning and saving
Wealthfront Investing
Account Minimum
$1 ($500 for automated investing)
Fees
$0 for stock trades. 0.25% for automated investing (0.06% to 0.13% for fund fees)
- Low annual fee for investment accounts; crypto trust investments available
- Tax-loss harvesting, portfolio lines of credit, 529 college savings plans available
- Cash account
- Mobile app and investing and retirement tools
- You need at least $100,000 to utilize additional investment strategies
- No human advisor access
Product Details
- Consider it if: You’re balancing several goals and want to streamline your finances.
- Promotion: Fund your first taxable investment account with at least $500 in the first 30 days of account opening and earn a $50 bonus.
What Are Online Financial Advisors?
A financial advisor is a catch-all term that includes financial planners and investment advisors. Most online advisors offer investment management — whether it’s carried out by a human or a sophisticated computer algorithm — and financial planning services or tools.
Types of Online Advisors
The main types of online financial advisors are:
- Robo-Advisors: Automated investment platforms (aka robo-advisors) use algorithms to generate a custom investment portfolio based on an individual’s risk tolerance, goals, and time horizon. Robo-advisors typically offer low-cost ETFs as a cost-effective way to instantly diversify an investor’s asset allocation and mitigate risk.
- Human Advisors (Virtual): Financial advisors that offer personalized financial planning and investment advice online through virtual meetings, email, and other virtual communication channels.
- Hybrid Models: Some online brokerages offer hybrid financial advice, combining automated investment advice and management through a robo-advisor and one-on-one consultation from a human advisor.
Best for Low Fees: SoFi Automated Investing
Advisor type: Hybrid module
SoFi Robo Investing offers individual and joint taxable brokerage accounts, traditional IRA, Roth IRA, and SEP IRA.
SoFi® only has a 0.25% advisory fee, one-on-one consultations with CFPs, portfolio diversity, and goal-planning features. SoFi builds a personalized investment portfolio based on your risk tolerance, goals, and time horizon. Additional SoFi membership perks include loan discounts and career counseling.
Cons: SoFi doesn’t have tax-loss harvesting features and limited portfolio diversity.
SoFi Invest review
Best for Diversified Investing: Betterment
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Advisor type: Hybrid module
Betterment Investing offers individual and joint taxable brokerage, traditional IRA, Roth IRA, SEP IRA, inherited IRA, and trust.
Betterment is a robust trading platform offering premium plans with unlimited access to CFPs through phone or email. Investors can use the platform’s goal-setting feature, ESG investing, automatic rebalancing, and easy-to-use financial dashboard.
Cons: Accounts with a $100,000 balance can upgrade to get advisor access, but the annual fee increases from 0.25% (an industry low) to 0.40%
Betterment review
Best for Financial Planning and Personal Development: Ellevest
Advisor type: Hybrid advisor
Ellevest offers individual taxable brokerage, traditional IRA, Roth IRA, and SEP IRA (all held at Folio Investments).
Ellevest is a comprehensive financial advisor and trading platform built around women’s unique needs and challenges. Investors get access to an extensive library of content and advisor-led workshops.
Additionally, Ellevest offers a socially responsible investment portfolio and monthly progress reports.
Ellevest also has a robo-advisory service for automated portfolio management and recommended investment selection. However, it costs $12 a month (or $129 annually), which is more expensive than other robo-advisors.
Cons: Financial coaching costs extra (but members get 30%- 50% off). Access to retirement account management requires an upgrade.
Ellevest review
Best for Retirement Saving: Ameriprise Financial Investments
Advisor type: Human advisors
Ameriprise Financial Investments is one of the largest registered investment advisors in the US and is best for experienced investors looking for advanced charting and investing features. You’ll get access to fiduciary financial advisors for consultations or account management.
It is our top pick for retirement saving and planning due to its extensive library of retirement planning resources, portfolio management services, and access to fiduciary advisors.
The following management account options are available for IRAs, 401(k)s, and 403(b)s:
- Client-directed: Work alongside a financial advisor to build your portfolio. You approve each investment selection.
- Manager-directed: An investment manager of your choosing (from a list) provides continuous management and trading discretion.
- Advisor-directed: A financial advisor has discretionary authority over your investment selection and asset allocation but receives authorization from you to build and manage your portfolio.
Different investment advisory styles have different minimums and investment options.
Cons: Ameriprise’s managed account fees are high, and it has a complex fee structure.
Ameriprise Financial Services review
Best for Vetted Fiduciaries: Wealthramp
Advisor type: Human advisors
Wealthramp is a personalized advisor matching service that helps people find reliable money advice. After answering a series of questions about your financial situations and goals, Wealthramp generates advisor matches based on your preferences.
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Wealthramp’s fiduciary advisors are fee-only and offer various general investing and estate planning services. You can find specialized financial planning, like tax, divorce, estate, and legacy, LQBTQ+ financial planning, and special needs planning.
Cons: Wealthramp is not a brokerage and does not directly offer trading or investment services.
Wealthramp review
How Much Do Online Financial Advisors Cost?
Financial advisors providing financial advice often charge by the hour, typically between $100 to $300. Advisors creating a comprehensive financial plan tend to charge a flat rate between $1,000 and $3,000.
If you hire an advisor to manage your investment portfolio, you’ll be charged a percentage of your account balance, typically between 1% and 3% annually.
In comparison, that’s much higher than the fees that the best robo-advisors charge; you get the added benefit of building a relationship with a trusted source who can adjust your strategy as needed, provide personal recommendations, and answer questions when they arise.
How to Choose the Best Online Financial Advisors
The best online financial advisor for you depends on your goals, risk tolerance, investments, and time horizon. If you’re a new investor interested in passive investing, an online robo-advisor is likely a good place to start.
On the other hand, if you’re looking for professional insight and a customized financial plan, you’re better off with access to a human advisor through phone or video calls.
You can also meet with an expert in person for financial guidance. So if you prefer to meet face-to-face, here are some tools to find some in your area:
Benefits of Using Online Financial Advisors
Online financial advisors allow you to ditch the in-person hassle and access expert financial guidance from your phone or home computer. Online financial advisors leverage investment technology and are generally low-cost compared to traditional in-person consultants.
Not only does it make investing more affordable for many individuals, but clients can more easily adjust and monitor their investments on their own time. Robo-advisor and hybrid online advisors typically offer online dashboards and tools for convenient managing and monitoring.
FAQs
Online financial advisors are generally trustworthy. The best advisors follow the fiduciary rule, meaning they operate in their client’s best interest and are fee-only. This means client fees are their only compensation, and they don’t earn a commission when they invest in certain funds or buy financial products.
Not everyone needs a robo-advisor, but beginners or passive investors looking for a hands-off approach to stock trading may prefer how cost-effective and convenient robo-advisors are. Affordable financial advisors can be hard to come by, so robo-advisors are a great alternative for many people.
The best way to choose a good financial advisor is by researching an advisor’s credentials, specialties, commissions, and fees. The best financial advisors follow the fiduciary rules, meaning they operate in clients’ best interest, and are fee-only.
Why You Should Trust Us: Our Methodology
We reviewed the best online financial advisors using Business Insider’s methodology for rating investment platforms. We compared a long list of Registered Investment advisors (RIAs), considering fees, investment selection, access, ethics, and customer service. The best online advisors have top marks in all five categories. Investment platforms are given a rating between 1 and 5.
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